Very few businesses manage to consistently produce relevant and unique content and even fewer generate measurable ROI. The struggle is real, but so is the opportunity :
of consumers agree content helps them trust a business more
of consumers would rather learn about a product through an article rather than an advert
of businesses admit they don't really have a clear, documented content strategy
Social Media Management, market expansion
Positionning strategy, content strategy, PR
Product launch, social media strategy and management
Social Media Management, Graphic Design, Photography
Brand Launch, Social Media Management
Social Media Management
Social Media Management
Social Media Strategy, Content Strategy
Social Media Management
Market analysis, brand positioning and communication guidlines
Market analysis, topic and content suggestions, community management
Keyword research, editorial planning, thematic and topic analysis
Graphic design, SEO copywriting, corporate blogging, motion design, video production
Media plan, press release writing, media outreach
Influencer and blogger outreach, editorial planning, content creation
Our method is based on 4 key steps :
First, we get to know you, what you are trying to accomplish and why it's important.Then, we build a detailed data-driven understanding of your audience, who they are, how they behave and what's important to them. Finally, we deep dive into your competition, what they are doing right and what they may be missing out on. This allows us to build a robust content strategy which is aligned with your goals, fully engages your audience and stands out from the crowd.
Time to go to the drawing board. Whether its graphic design, video production, copywriting... we build a consistent visual identity that will resonate with your audience and align with each channel's best practices. We collaborate closely with your team to build punctual or monthly editorial calendars across relevant channels. Don't worry : you get a say, every step of the way.
Great content is a start. Getting people's attention is another story. Very few pieces of content become viral which means distribution is critical. Facebook, Instagram, Twitter, Linkedin, Tik-Tok, etc we reach your audience where and when they are connected. This includes of course publishing content but also community management, promotion and social ads as well as amplification (Press Relations, influencer marketing).
Many content marketers will stop at step 3. But that's where the fun starts! Beyond generating a sense of pride and emotions, we focus on delivering clear, mesurable results. That means we make sure to build the right analytical and reporting tools for you to stay on top of your performance indicators in real-time. Our decisions are only as good as the data we use to make them.
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Google
Partner
Google
Analytics
Facebook
Blueprint
Agorapulse
certification
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